Customer Engagement Solutions for Life Science and Health Care

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Despite massive investments in Closed Loop Marketing (CLM) and Patient Engagement, these
strategies have yet to achieve significant impact.
From CLM solutions that drive enhanced interaction with healthcare professionals to Patient
Engagement solutions that drive positive patient behavior change…
…viihealth is changing how global pharma companies improve customer engagement for commercial
success.

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  • Despite 90% of field reps having iPads, the majority of sales presentations do NOT use CLM digital content.
  • Costly, cumbersome programming makes it difficult to meet field reps’ needs for updated customer-centric CLM sales content
  • Patient engagement programs are costly and difficult to implement
  • Many engagement solutions fail to accommodate multiple brands, geographies, disease portfolios, stakeholders, languages, and regulations.
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Your salesforce is the vital interface between you and your customers.  But traditional approaches are no longer as effective.  You need new tools for the new rules. 
 
viihealth improves the commercial effectiveness of physician - patient marketing efforts for your company:
 
Improves your process, time-to-market and customer experience
Utilizes rigorous digital planning and segmentation data
Equips field reps with real-time, actionable, customer-centric insights that make each physician interaction more productive – and profitable
Adapts to local markets
 

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Global pharma companies license our platform and use our customization services to roll out turn-key programs that are fast and flexible. With state of the art user experience – our solutions are goal centric. We leverage content, message, features, and integration with multiple stakeholders across the continuum. Capabilities include: Personalized programs
Gamification – easy to use platform
Medication Tracking
Activity Tracking
Lifestyle Improvement
Wearable Device Integration
Patient, HCP, Sponsor access

 


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Bottom-Line Results

Enables you to deliver Customer Engagement Solutions that drive increased profitability, efficiency, and return on marketing spend.

Flexible, Fast Customization

Customized patient engagement solutions that meet your needs and drive tangible results

Safe, Secure Platform

Private platform-as-service enables secure solutions that work across companies, countries, therapeutic areas - aligning multiple stakeholders.

Deep Expertise

The team, with decades of firsthand experience in building and scaling innovative commercial and technology solutions on both the vendor and company sides.

Market Tested

Leading life science companies are currently utilizing viihealth solution to improve results in multiple markets globally and locally.

Open Insight ™ Marketing

Data and field insights enable more robust engagement between field representatives and physicians.

Enabling Global-to-Local Delivery

We help you adapt and deploy global marketing strategies and resources to address local market needs efficiently.

Technical Know-How

We leverage expertise in cloud computing, data-centric applications, and mobile enterprise collaboration.

Complete Solutions

We deliver complete solutions that align with your commercial model - brand and portfolio selling for multiple customer segments.  Institutions, physicians, consumers.  

 

Customer Testimonial

 

"viihealth enabled us to design and implement a global project that has advanced our Portfolio and Solution Selling Strategic Roadmap.  With the help of viihealth, we both evolved our medical marketing plan and executed a customer-centric digital/technical upgrade. Leveraging the strategic insight, technical expertise, and executional know-how of viihealth has enabled us to build stronger customer relationships and close more sales"

 Senior Marketing Executive, Leading Pharmaceutical Company



 

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Sunny Verma

Founder / President

Sunny Verma - Founder and President, VIIHEALTH, INC., is a highly motivated Entrepreneur Executive with a demonstrated ability to build and scale innovative solutions to engage physicians and patients. Driven by the core belief that all work should engage people and inspire action, Sunny blends EQ with IQ to frame choices and drive results. Prior to founding viihealth, Sunny spent 20-years in various commercial roles at Merck, where he developed the US multi-channel strategy and was responsible for building / integrating digital channels such as e-detailing, e-education, and e-mail. He pioneered integrated digital
channel campaigns and built capabilities to drive customer experience and engagement. Sunny is a passionate champion of human-centric design and customer-centric differentiation. He holds a BA in Chemistry from Loyola Chicago and an MBA from the University of Iowa.

viiheath team - Mark Benthin

Mark Benthin

Founder / Principal

Mark is a serial entrepreneur with a proven record in delivering creative solutions involving cloud computing, data-centric applications, and mobile enterprise collaboration. Prior to viihealth, Mark founded Aptilon Corporation, where he developed the first remote physician detailing mobile solution for life sciences. As leader of commercial operations and business development, Mark was instrumental in growing and successfully divesting the business. Mark is on the board of DMD Connects, a cloud-based Health IT data company. He holds a Bachelor’s Degree in Computer Engineering (Summa Cum Laude) from McMaster University

 

viihealth team - Lee Ehler

Lee Ehler

VP Operations

Lee oversees cross-functional operations teams (content, creative/design, technology development and quality control). He is also responsible for the delivery of client-sponsored viihealth programs and brings extensive experience in healthcare, multimedia, eLearning, technology and marketing environments. Prior to joining viihealth Lee was Executive Vice President at HIT Global and his previous roles include Director of Operations at IC Axon and Senior Project Manager for Aptilon Health. He is a certified Project Management Professional (PMP) from Project Management Institute and holds a BSc (Honors) from Dalhousie University.

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Kerry Gilzene

VP Business Development

Kerry leads Business Development and Customer Engagement efforts for Europe. He brings over 20 years of dedicated life sciences experience and a broad range of industry knowledge of customer engagement, product launch, commercialization, patient engagement and multichannel expertise to the company. Prior to viihealth, Kerry has held global marketing roles with GSK (launching Boostrix worldwide), senior leadership roles with Indegene Aptilon (North America), Ogilvy Healthworld (Emerging Markets), Cline Davis Mann (Europe), ClearPoint Learning Systems (Europe) and Across Health. Kerry holds a bachelor’s degree in Biochemical Engineering, a Chartered Institute of Marketing Diploma from the U.K, and has lectured post graduate pharmaceutical executives as member of the University of Brussels PHARMED Faculty.

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