“The future is already here – it’s just not very evenly distributed yet.” (William Gibson)
Sunny Verma, on May 11, 2018 7:39:01 PM
Sunny Verma, on Mar 2, 2018 9:22:46 AM
The role of marketing is to positively impact customer behavior. Importantly, relevant, targeted content is a key component for driving meaningful experience and engagement with customers in order to maximize brand performance.
The Evolution of Digital Content is creating a Revolution in Digital Content Marketing for life science companies.
eyeforpharma Philadelphia 2017 was filled with plenty of insights to make us think. Here is just a sampling of the quotes we heard from companies like Google, Takeda, DMD, and Pfizer. We've also included an insight of our own.
Ask any mechanical engineer to name a machine’s worst enemy.
The response: Friction. And the digital content machine is no exception.
Sunny Verma, on Mar 29, 2017 9:21:39 AM
In 1996, while working in Global Brand Marketing, I found Bill Gates’ essay declaring “Content is King” highly relevant to the needs of the time in my role as a Pharma marketer. Much has changed in Pharma marketing over the last 20 years. The growth of new technologies has created new channels and capabilities with the promise of driving marketing impact and brand performance. The industry has effectively utilized various channels and campaign strategies to target and engage both HCPs and consumers.
Sunny Verma, on Jan 13, 2017 12:42:43 PM
Lose weight. Get organized. Stick to a budget. Establish a budget. As the clock strikes midnight on the new year, ambitious New Year’s resolutions abound. However, according to U.S. News & World Report, a whopping 80% of New Year’s Resolutions fail by February. Why? Because we often lack effective tools for actually achieving them.
Fortune.com reports that the 5.6 million-square-foot Mall of America, the largest retail space in the U.S., is deploying an artificial intelligence-based gift concierge system called “E.L.F.” or “Experiential List Formulator.” E.L.F. is an IBM Watson-powered bot that engages in conversation with mall customers -- and delivers individually-tailored shopping suggestions on Facebook Messenger or online at elf.mallofamerica.com
Kerry Gilzene, on Dec 2, 2016 12:04:29 PM
Just as “compatibility” is a critically important concept in the Spanish legal system,
it is also a critically important concept in multichannel marketing.
Renita Smith, on Nov 10, 2016 2:32:02 PM
As newscasters stand in front of their favorite news channel’s giant, brightly lit, highly interactive map on Election Night, there is another map that viewers never see. That map is a diagram used in the design of the giant interactive map -- a map that enables the dynamic user interface and seemingly effortless navigation that captivates viewers as the results roll in across the nation, illuminating the virtual states.