Blog and News

Use of AI for Brand Performance Acceleration in Pharma

“The future is already here – it’s just not very evenly distributed yet.” (William Gibson)

Topics: Multichannel Marketing Digital content MCM Builder CLM Closed Loop Marketing Digital Marketing MCM Health Hub HubData Pharma Marketing

Digital Evolution in Pharma: Accelerating the Impact of Smart Digital Content

The role of marketing is to positively impact customer behavior. Importantly, relevant, targeted content is a key component for driving meaningful experience and engagement with customers in order to maximize brand performance.

Topics: Multichannel Marketing Digital content MCM Builder CLM Closed Loop Marketing Digital Marketing MCM Health Hub HubData Pharma Marketing

The Evolution of Digital Content - Infographic

The Evolution of Digital Content is creating a Revolution in Digital Content Marketing for life science companies.

Topics: Multichannel Marketing Digital content MCM Builder Evolution of Digital Content CLM Closed Loop Marketing Digital Marketing MCM Health Hub HubData Pharma Marketing Infographic

Quotes Heard at: eyeforpharma Philadelphia 2017

eyeforpharma Philadelphia 2017 was filled with plenty of insights to make us think. Here is just a sampling of the quotes we heard from companies like Google, Takeda, DMD, and Pfizer.  We've also included an insight of our own.

CLICK HERE to view the PDF "Quotes Heard at eyeforpharma Philadelphia 2017"

Topics: Multichannel Marketing eyeforpharma Digital content MCM Builder Quotes CLM Closed Loop Marketing Digital Marketing MCM Health Hub HubData Pharma Marketing

Friction and the Digital Content Machine

Ask any mechanical engineer to name a machine’s worst enemy.
The response: Friction. And the digital content machine is no exception. 

Topics: Multichannel Marketing Digital content MCM Builder Friction CLM Closed Loop Marketing Digital Marketing MCM Health Hub HubData Pharma Marketing

The Digital Evolution in Pharma: Content is Still the King in Driving Brand Performance

In 1996, while working in Global Brand Marketing, I found Bill Gates’ essay declaring “Content is King” highly relevant to the needs of the time in my role as a Pharma marketer. Much has changed in Pharma marketing over the last 20 years. The growth of new technologies has created new channels and capabilities with the promise of driving marketing impact and brand performance. The industry has effectively utilized various channels and campaign strategies to target and engage both HCPs and consumers.

Topics: Multichannel Marketing Digital content MCM Builder CLM Closed Loop Marketing Digital Marketing MCM Health Hub HubData Pharma Marketing

Making – and Keeping – Digital Multichannel Marketers’ New Year’s Resolutions

Lose weight.  Get organized.  Stick to a budget.  Establish a budget.  As the clock strikes midnight on the new year, ambitious New Year’s resolutions abound. However, according to U.S. News & World Report, a whopping 80% of New Year’s Resolutions fail by February.  Why?  Because we often lack effective tools for actually achieving them.

Topics: Multichannel Marketing Digital content MCM Builder CLM Closed Loop Marketing Digital Marketing MCM Health Hub HubData Pharma Marketing

Holiday Shopping Goes Multichannel

Fortune.com reports that the 5.6 million-square-foot Mall of America, the largest retail space in the U.S., is deploying an artificial intelligence-based gift concierge system called “E.L.F.” or “Experiential List Formulator.”   E.L.F. is an IBM Watson-powered bot that engages in conversation with mall customers -- and delivers individually-tailored shopping suggestions on Facebook Messenger or online at elf.mallofamerica.com

Topics: Multichannel Marketing

Reflections on the 2016 Veeva European Commercial Summit in Madrid

Just as “compatibility” is a critically important concept in the Spanish legal system,
it is also a critically important concept in multichannel marketing.

Topics: Multichannel Marketing

2016 Electoral Maps: Lessons for Digital Multichannel Marketers Blog Post #3 in a Series of 3

As newscasters stand in front of their favorite news channel’s giant, brightly lit, highly interactive map on Election Night, there is another map that viewers never see.  That map is a diagram used in the design of the giant interactive map -- a map that enables the dynamic user interface and seemingly effortless navigation that captivates viewers as the results roll in across the nation, illuminating the virtual states.

Topics: Multichannel Marketing