Blog and News

Five KPIs to Track & Improve the Impact of Digital Content for Pharma

Use of AI for Brand Performance Acceleration in Pharma

Digital Evolution in Pharma: Accelerating the Impact of Smart Digital Content

The Evolution of Digital Content - Infographic

Quotes Heard at: eyeforpharma Philadelphia 2017

Friction and the Digital Content Machine

The Digital Evolution in Pharma: Content is Still the King in Driving Brand Performance

Making – and Keeping – Digital Multichannel Marketers’ New Year’s Resolutions

Holiday Shopping Goes Multichannel

Reflections on the 2016 Veeva European Commercial Summit in Madrid

2016 Electoral Maps: Lessons for Digital Multichannel Marketers Blog Post #3 in a Series of 3

2016 Electoral Maps: Lessons for Digital Multichannel Marketers Blog Post #2 in a Series of 3

2016 Electoral Maps: Lessons for Digital Multichannel Marketers Blog Post #1 in a Series of 3

Polls, Pundits, and Multichannel Marketing: Lessons from the 2016 Election Blog Post #3 of 3

Polls, Pundits, and Multichannel Marketing: Lessons from the 2016 Election Blog Post #2 of 3

Polls, Pundits, and Multichannel Marketing: Lessons from the 2016 Election Blog Post #1 in a Series of 3

Clinton, Trump, and Multichannel Marketing: Lessons from the 2016 Election: Blog Post #3 of 3

Clinton, Trump, and Multichannel Marketing: Lessons from the 2016 Election: Blog Post #2 of 3

Clinton, Trump, and Multichannel Marketing: Lessons from the 2016 Presidential Debate: Blog Post #1of 3

What Can Pokémon Go Teach Us about Patient Engagement?

Winning at CLM: Creating a Gold-Medal User Experience

Beyond Rhetoric… to Results Overcoming the Obstacles to Successful Multichannel Closed Loop Marketing

Redefining the "Patient" as the "Customer": What's in a Name?

Reflections on Day 3 of EyeforPharma Barcelona:  Visca el Barca!

Reflections on Day 2 of Eye for Pharma Barcelona:  On Managing Change

Reflections on Day 1 of Eye for Pharma Barcelona:  The Art of Patient-Centricity and The Art of ...Flamenco Dance?

Snowflakes On My Mind

Is the Life Sciences Industry Playing “Telephone” with Customer Engagement?

The Customer Engagement Lesson!