Blog and News

2016 Electoral Maps: Lessons for Digital Multichannel Marketers Blog Post #3 in a Series of 3

As newscasters stand in front of their favorite news channel’s giant, brightly lit, highly interactive map on Election Night, there is another map that viewers never see.  That map is a diagram used in the design of the giant interactive map -- a map that enables the dynamic user interface and seemingly effortless navigation that captivates viewers as the results roll in across the nation, illuminating the virtual states.

Topics: Multichannel Marketing

2016 Electoral Maps: Lessons for Digital Multichannel Marketers Blog Post #2 in a Series of 3

According to Denis Wood’s book The Power of Maps, “Maps let us recognize spatial distributions and relationships and make it possible for us to visualize and hence conceptualize patterns and processes that operate through space.”

Topics: Multichannel Marketing

2016 Electoral Maps: Lessons for Digital Multichannel Marketers Blog Post #1 in a Series of 3

Electoral maps have been used in every election since the late 1800's to show the latest polling data and predict state-by-state outcomes.  However, despite their longevity, mapmakers consider them “cartographically questionable" because they can be visually misleading.  However, electoral maps persist as one of the most used - and most powerful - tools in election dialogue.

Topics: Multichannel Marketing