Blog and News

Holiday Shopping Goes Multichannel

Fortune.com reports that the 5.6 million-square-foot Mall of America, the largest retail space in the U.S., is deploying an artificial intelligence-based gift concierge system called “E.L.F.” or “Experiential List Formulator.”   E.L.F. is an IBM Watson-powered bot that engages in conversation with mall customers -- and delivers individually-tailored shopping suggestions on Facebook Messenger or online at elf.mallofamerica.com

Topics: Multichannel Marketing

Reflections on the 2016 Veeva European Commercial Summit in Madrid

Just as “compatibility” is a critically important concept in the Spanish legal system,
it is also a critically important concept in multichannel marketing.

Topics: Multichannel Marketing