Blog and News

Sunny Verma

Sunny Verma

Recent Posts by Sunny Verma:

Use of AI for Brand Performance Acceleration in Pharma

“The future is already here – it’s just not very evenly distributed yet.” (William Gibson)

Topics: Multichannel Marketing MCM Closed Loop Marketing CLM MCM Builder Health Hub HubData Pharma Marketing Digital Marketing Digital content

Digital Evolution in Pharma: Accelerating the Impact of Smart Digital Content

The role of marketing is to positively impact customer behavior. Importantly, relevant, targeted content is a key component for driving meaningful experience and engagement with customers in order to maximize brand performance.

Topics: Multichannel Marketing MCM Closed Loop Marketing CLM MCM Builder Health Hub HubData Pharma Marketing Digital Marketing Digital content

Quotes Heard at: eyeforpharma Philadelphia 2017

eyeforpharma Philadelphia 2017 was filled with plenty of insights to make us think. Here is just a sampling of the quotes we heard from companies like Google, Takeda, DMD, and Pfizer.  We've also included an insight of our own.

CLICK HERE to view the PDF "Quotes Heard at eyeforpharma Philadelphia 2017"

Topics: Multichannel Marketing MCM Closed Loop Marketing CLM MCM Builder Health Hub HubData Pharma Marketing Digital Marketing Digital content eyeforpharma Quotes

Friction and the Digital Content Machine

Ask any mechanical engineer to name a machine’s worst enemy.
The response: Friction. And the digital content machine is no exception. 

Topics: Multichannel Marketing MCM Closed Loop Marketing CLM MCM Builder Health Hub HubData Pharma Marketing Digital Marketing Digital content Friction

The Digital Evolution in Pharma: Content is Still the King in Driving Brand Performance

In 1996, while working in Global Brand Marketing, I found Bill Gates’ essay declaring “Content is King” highly relevant to the needs of the time in my role as a Pharma marketer. Much has changed in Pharma marketing over the last 20 years. The growth of new technologies has created new channels and capabilities with the promise of driving marketing impact and brand performance. The industry has effectively utilized various channels and campaign strategies to target and engage both HCPs and consumers.

Topics: Multichannel Marketing MCM Closed Loop Marketing CLM MCM Builder Health Hub HubData Pharma Marketing Digital Marketing Digital content

Making – and Keeping – Digital Multichannel Marketers’ New Year’s Resolutions

Lose weight.  Get organized.  Stick to a budget.  Establish a budget.  As the clock strikes midnight on the new year, ambitious New Year’s resolutions abound. However, according to U.S. News & World Report, a whopping 80% of New Year’s Resolutions fail by February.  Why?  Because we often lack effective tools for actually achieving them.

Topics: Multichannel Marketing MCM Closed Loop Marketing CLM MCM Builder Health Hub HubData Pharma Marketing Digital Marketing Digital content

Holiday Shopping Goes Multichannel

Fortune.com reports that the 5.6 million-square-foot Mall of America, the largest retail space in the U.S., is deploying an artificial intelligence-based gift concierge system called “E.L.F.” or “Experiential List Formulator.”   E.L.F. is an IBM Watson-powered bot that engages in conversation with mall customers -- and delivers individually-tailored shopping suggestions on Facebook Messenger or online at elf.mallofamerica.com

Topics: Multichannel Marketing

Polls, Pundits, and Multichannel Marketing: Lessons from the 2016 Election Blog Post #3 of 3

Lesson #3: The right message to the right customer at the right time can influence the final decision.

Pollsters do far more than merely gather, analyze, and publish poll results.  And political candidates know it. 

A major focus of researchers is on how polls not only predict, but actually influence, election outcomes.  “During elections, and major public policy events, much of the media coverage focuses on the “horse race,” or fluctuations in support for a candidate or policy. Reporting on public opinion not only affects support, but levels of engagement: donations, volunteering and turnout. These bandwagon effects can make polls self-fulfilling prophecies; the predictions of the polls come to pass because the polls not only measure public opinion but also influence public opinion and engagement,” wrote economist David Rothschild in the Huffington Post in October 2012. 

Topics: Multichannel Marketing Customer Engagement

Polls, Pundits, and Multichannel Marketing: Lessons from the 2016 Election Blog Post #2 of 3

On Election Night this year, some unexpected media outlets will play a key role in predicting election results. Twitter and Buzzfeed are teaming up to bring greater transparency to the process of “calling” the elections, or projecting state-by-state electoral votes to predict a final winner.  

Topics: Multichannel Marketing

Polls, Pundits, and Multichannel Marketing: Lessons from the 2016 Election Blog Post #1 in a Series of 3

With the 2016 Election looming, a seemingly never-ending parade of poll results march across our television, laptop, and smartphone screens.  Election polls are the primary tools used to understand voters, shape messaging, and even influence election results.  This series of three blogs will explore what Bio-Pharma multichannel marketers can learn from pollsters and pundits as we seek to understand our customers, shape messaging, and influence purchase decisions to drive commercial success.

Topics: Multichannel Marketing