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Making – and Keeping – Digital Multichannel Marketers’ New Year’s Resolutions


Lose weight.  Get organized.  Stick to a budget.  Establish a budget.  As the clock strikes midnight on the new year, ambitious New Year’s resolutions abound. However, according to U.S. News & World Report, a whopping 80% of New Year’s Resolutions fail by February.  Why?  Because we often lack effective tools for actually achieving them.

Digital multichannel marketing works the same way.  Life science companies resolve to optimize targeted digital content for the field and all other channels to drive better customer engagement and business results.  Yet life science marketers and sales professionals continually find the resolutions difficult to keep.

The solution?  viihealth MCM Builder™ is a targeted cloud-based SaaS-based tool that enables high-impact campaign visualization, multichannel marketing content authoring, updating, and localization “on the fly” -- without the need for manual programming.  viihealth delivers Veeva/MI-compatible tools and expertise to improve the time-to-market, process, and impact of your digital content across multiple channels.  The result:  a multi-fold increase in field sales-force utilization of iPads; and over 50% reduction in time, agency hours, and costs to develop and localize content for HCPs. 

viihealth, Inc. provides the tools that companies need to actually move from resolution… to reality. 

To help you keep your resolutions, use our helpful tool:  “The Digital Marketer’s Guide to Multichannel Marketing:  The 7-Point Checklist” to guide you in decisions about your multichannel marketing solutions.  So you can move from resolution… to reality.

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Topics: Multichannel Marketing