Blog and News

2016 Electoral Maps: Lessons for Digital Multichannel Marketers Blog Post #3 in a Series of 3

As newscasters stand in front of their favorite news channel’s giant, brightly lit, highly interactive map on Election Night, there is another map that viewers never see.  That map is a diagram used in the design of the giant interactive map -- a map that enables the dynamic user interface and seemingly effortless navigation that captivates viewers as the results roll in across the nation, illuminating the virtual states.

Topics: Multichannel Marketing

2016 Electoral Maps: Lessons for Digital Multichannel Marketers Blog Post #2 in a Series of 3

According to Denis Wood’s book The Power of Maps, “Maps let us recognize spatial distributions and relationships and make it possible for us to visualize and hence conceptualize patterns and processes that operate through space.”

Topics: Multichannel Marketing

2016 Electoral Maps: Lessons for Digital Multichannel Marketers Blog Post #1 in a Series of 3

Electoral maps have been used in every election since the late 1800's to show the latest polling data and predict state-by-state outcomes.  However, despite their longevity, mapmakers consider them “cartographically questionable" because they can be visually misleading.  However, electoral maps persist as one of the most used - and most powerful - tools in election dialogue.

Topics: Multichannel Marketing

Polls, Pundits, and Multichannel Marketing: Lessons from the 2016 Election Blog Post #3 of 3

Lesson #3: The right message to the right customer at the right time can influence the final decision.

Pollsters do far more than merely gather, analyze, and publish poll results.  And political candidates know it. 

A major focus of researchers is on how polls not only predict, but actually influence, election outcomes.  “During elections, and major public policy events, much of the media coverage focuses on the “horse race,” or fluctuations in support for a candidate or policy. Reporting on public opinion not only affects support, but levels of engagement: donations, volunteering and turnout. These bandwagon effects can make polls self-fulfilling prophecies; the predictions of the polls come to pass because the polls not only measure public opinion but also influence public opinion and engagement,” wrote economist David Rothschild in the Huffington Post in October 2012. 

Topics: Multichannel Marketing Customer Engagement

Polls, Pundits, and Multichannel Marketing: Lessons from the 2016 Election Blog Post #2 of 3

On Election Night this year, some unexpected media outlets will play a key role in predicting election results. Twitter and Buzzfeed are teaming up to bring greater transparency to the process of “calling” the elections, or projecting state-by-state electoral votes to predict a final winner.  

Topics: Multichannel Marketing

Polls, Pundits, and Multichannel Marketing: Lessons from the 2016 Election Blog Post #1 in a Series of 3

With the 2016 Election looming, a seemingly never-ending parade of poll results march across our television, laptop, and smartphone screens.  Election polls are the primary tools used to understand voters, shape messaging, and even influence election results.  This series of three blogs will explore what Bio-Pharma multichannel marketers can learn from pollsters and pundits as we seek to understand our customers, shape messaging, and influence purchase decisions to drive commercial success.

Topics: Multichannel Marketing

Clinton, Trump, and Multichannel Marketing: Lessons from the 2016 Election: Blog Post #3 of 3

Lesson #3: 

The success or failure of multichannel marketing depends upon having the right tools to harness and customer-centric insights and deliver the right message to the right customer at the right time.

Topics: Multichannel Marketing Customer Engagement

Clinton, Trump, and Multichannel Marketing: Lessons from the 2016 Election: Blog Post #2 of 3

Although Twitter is a potent channel for generating discussion and dialogue amongst voters, political strategists are busy grappling with how to harness the deluge of voter opinions expressed on social media channels like Twitter -- and then use the information to shape future political strategy and messaging.  In essence, like Bio-Pharma marketers, political strategists are trying to close the feedback loop across multiple channels – and finding it a challenging task. 

Topics: Customer Engagement Multichannel Marketing

Clinton, Trump, and Multichannel Marketing: Lessons from the 2016 Presidential Debate: Blog Post #1of 3

The 2016 Presidential Debates are some of the hottest shows on television. In fact, the first debate was watched by a record 84 million viewers.  And according to Fortune magazine, the figures did not even include millions of people who watched online via Twitter, Facebook and other social media. As social media expert Mana Ionescu explained, “We’ve never had so many channels to communicate and watch the debate before…the average person will watch the debate with two to three screens in front of them."  "…Most people are going to watch live on their computers and devices and interact with other people," reported CBS News Chicago.

What Can Pokémon Go Teach Us about Patient Engagement?

Widely considered the most successful video game launch in history, Pokémon Go generated over 100 million downloads and reached over $10 million in revenue per day.  Why the obsession -- and what can it teach us about patient engagement?

Topics: Patient Engagement