Blog and News

Five KPIs to Track & Improve the Impact of Digital Content for Pharma

Albert Einstein: The definition of insanity is doing the same thing over and over and expecting different results. What would Einstein say if we told him that we don’t even know what results we expect?

Topics: Multichannel Marketing MCM Closed Loop Marketing CLM MCM Builder Health Hub HubData Pharma Marketing Digital Marketing Digital content

Use of AI for Brand Performance Acceleration in Pharma

“The future is already here – it’s just not very evenly distributed yet.” (William Gibson)

Topics: Multichannel Marketing MCM Closed Loop Marketing CLM MCM Builder Health Hub HubData Pharma Marketing Digital Marketing Digital content

Digital Evolution in Pharma: Accelerating the Impact of Smart Digital Content

The role of marketing is to positively impact customer behavior. Importantly, relevant, targeted content is a key component for driving meaningful experience and engagement with customers in order to maximize brand performance.

Topics: Multichannel Marketing MCM Closed Loop Marketing CLM MCM Builder Health Hub HubData Pharma Marketing Digital Marketing Digital content

The Evolution of Digital Content - Infographic

The Evolution of Digital Content is creating a Revolution in Digital Content Marketing for life science companies.

Topics: Multichannel Marketing MCM Closed Loop Marketing CLM MCM Builder Health Hub HubData Pharma Marketing Digital Marketing Digital content Evolution of Digital Content Infographic

Quotes Heard at: eyeforpharma Philadelphia 2017

eyeforpharma Philadelphia 2017 was filled with plenty of insights to make us think. Here is just a sampling of the quotes we heard from companies like Google, Takeda, DMD, and Pfizer.  We've also included an insight of our own.

CLICK HERE to view the PDF "Quotes Heard at eyeforpharma Philadelphia 2017"

Topics: Multichannel Marketing MCM Closed Loop Marketing CLM MCM Builder Health Hub HubData Pharma Marketing Digital Marketing Digital content eyeforpharma Quotes

Friction and the Digital Content Machine

Ask any mechanical engineer to name a machine’s worst enemy.
The response: Friction. And the digital content machine is no exception. 

Topics: Multichannel Marketing MCM Closed Loop Marketing CLM MCM Builder Health Hub HubData Pharma Marketing Digital Marketing Digital content Friction

The Digital Evolution in Pharma: Content is Still the King in Driving Brand Performance

In 1996, while working in Global Brand Marketing, I found Bill Gates’ essay declaring “Content is King” highly relevant to the needs of the time in my role as a Pharma marketer. Much has changed in Pharma marketing over the last 20 years. The growth of new technologies has created new channels and capabilities with the promise of driving marketing impact and brand performance. The industry has effectively utilized various channels and campaign strategies to target and engage both HCPs and consumers.

Topics: Multichannel Marketing MCM Closed Loop Marketing CLM MCM Builder Health Hub HubData Pharma Marketing Digital Marketing Digital content

Making – and Keeping – Digital Multichannel Marketers’ New Year’s Resolutions

Lose weight.  Get organized.  Stick to a budget.  Establish a budget.  As the clock strikes midnight on the new year, ambitious New Year’s resolutions abound. However, according to U.S. News & World Report, a whopping 80% of New Year’s Resolutions fail by February.  Why?  Because we often lack effective tools for actually achieving them.

Topics: Multichannel Marketing MCM Closed Loop Marketing CLM MCM Builder Health Hub HubData Pharma Marketing Digital Marketing Digital content