Blog and News

Polls, Pundits, and Multichannel Marketing: Lessons from the 2016 Election Blog Post #3 of 3

Lesson #3: The right message to the right customer at the right time can influence the final decision.

Pollsters do far more than merely gather, analyze, and publish poll results.  And political candidates know it. 

A major focus of researchers is on how polls not only predict, but actually influence, election outcomes.  “During elections, and major public policy events, much of the media coverage focuses on the “horse race,” or fluctuations in support for a candidate or policy. Reporting on public opinion not only affects support, but levels of engagement: donations, volunteering and turnout. These bandwagon effects can make polls self-fulfilling prophecies; the predictions of the polls come to pass because the polls not only measure public opinion but also influence public opinion and engagement,” wrote economist David Rothschild in the Huffington Post in October 2012. 

Topics: Multichannel Marketing Customer Engagement

Clinton, Trump, and Multichannel Marketing: Lessons from the 2016 Election: Blog Post #3 of 3

Lesson #3: 

The success or failure of multichannel marketing depends upon having the right tools to harness and customer-centric insights and deliver the right message to the right customer at the right time.

Topics: Multichannel Marketing Customer Engagement

Clinton, Trump, and Multichannel Marketing: Lessons from the 2016 Election: Blog Post #2 of 3

Although Twitter is a potent channel for generating discussion and dialogue amongst voters, political strategists are busy grappling with how to harness the deluge of voter opinions expressed on social media channels like Twitter -- and then use the information to shape future political strategy and messaging.  In essence, like Bio-Pharma marketers, political strategists are trying to close the feedback loop across multiple channels – and finding it a challenging task. 

Topics: Customer Engagement Multichannel Marketing

Winning at CLM: Creating a Gold-Medal User Experience

As the 2016 Olympic games get underway in Rio, millions of viewers will be tuning in to see who takes home the Gold, Silver, and Bronze medals.  However, the Olympic athletes are not the only ones whose performance is being closely watched. 

Topics: Customer Engagement

Beyond Rhetoric… to Results Overcoming the Obstacles to Successful Multichannel Closed Loop Marketing

With the U.S. Presidential election season in full swing, campaign promises and pledges are flying. “Facts” and figures are swirling.  However, research shows that the electorate is ready to move beyond all of the talk, also known as “campaign rhetoric,” to hear candidates’ concrete action plans for what they will actually accomplish if elected. 

Topics: Customer Engagement

Redefining the "Patient" as the "Customer": What's in a Name?

If you have read any pharma industry publications or blogs lately, then you know that there is an industry shift underway to redefine the “patient” as the “customer.” 

Topics: Customer Engagement