As marketers implement their multichannel marketing solutions, they are realizing that gaps exist in implementing multichannel marketing quickly, easily, and cost-effectively. Hence, they need specialized, targeted, integrated tools to fully optimize multichannel marketing platforms and solutions.
This paper presents a practical approach in enhancing user experience to spur higher levels of ﬁeld rep utilization of digital content through Closed Loop Marketing ( CLM) systems such as Veeva iRep and Nexxus MI platforms to unlock the value and improve ROI...
Patient engagement has emerged as a definitive driver of commercial success in an increasingly customer-centric enviroment. After several years of rising pharmaceutical industry investment in patient engagement technology, what lessons are we learning...
Insight can be found in unexpected places… and objects… and forms.
Like a snowflake. A snowflake?
What can a snowflake teach us?
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