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The Digital Evolution in Pharma: Content is Still the King in Driving Brand Performance

In 1996, while working in Global Brand Marketing, I found Bill Gates’ essay declaring “Content is King” highly relevant to the needs of the time in my role as a Pharma marketer. Much has changed in Pharma marketing over the last 20 years. The growth of new technologies has created new channels and capabilities with the promise of driving marketing impact and brand performance. The industry has effectively utilized various channels and campaign strategies to target and engage both HCPs and consumers.

Topics: Multichannel Marketing MCM Closed Loop Marketing CLM MCM Builder Health Hub HubData Pharma Marketing Digital Marketing Digital content