Fortune.com reports that the 5.6 million-square-foot Mall of America, the largest retail space in the U.S., is deploying an artificial intelligence-based gift concierge system called “E.L.F.” or “Experiential List Formulator.” E.L.F. is an IBM Watson-powered bot that engages in conversation with mall customers -- and delivers individually-tailored shopping suggestions on Facebook Messenger or online at elf.mallofamerica.com
Clearly, retailers are harnessing the power of multichannel marketing: meeting customers with the content they want – when, where, and how they want it. Similarly, bio-pharma marketers are striving to deliver targeted and timely content that resonates with their customers - both health care professionals and patients - across an array of channels.
Bio-pharma marketers are asking, "How can I optimize targeted digital content for the field and all other channels to drive better customer engagement and business results?"
viihealth MCM Builder™, a targeted cloud-based SaaS-based tool enables high-impact campaign visualization, as well as MCM content authoring, updating, and localization “on the fly” - without the need for manual programming. Our Veeva/MI-compatible tools and expertise improve the process, time-to-market, and impact of your digital content across multiple channels. The result: a multi-fold increase in field sales-force utilization of iPads; and over 50% reduction in time, agency hours, and costs to develop and localize content for HCPs.
From mega-retailers to bio-pharma companies, marketers are harnessing the power of multichannel marketing to reach customers across channels --and make every interaction count.
To help you do that more effectively, here is a holiday gift from us to you: “The Digital Marketer’s Guide to Multichannel Marketing: The 7-Point Checklist.” It’s a checklist of your own to guide you in decisions about your multichannel marketing solution. So you can be sure that the multichannel investment you are making is a gift that keeps on giving – to you and to your customers.