Albert Einstein: The definition of insanity is doing the same thing over and over and expecting different results. What would Einstein say if we told him that we don’t even know what results we expect?
Sunny Verma & Mark Degatano, on Oct 19, 2018 8:48:25 AM
Albert Einstein: The definition of insanity is doing the same thing over and over and expecting different results. What would Einstein say if we told him that we don’t even know what results we expect?
Sunny Verma, on May 11, 2018 7:39:01 PM
“The future is already here – it’s just not very evenly distributed yet.” (William Gibson)
Sunny Verma, on Mar 2, 2018 9:22:46 AM
The role of marketing is to positively impact customer behavior. Importantly, relevant, targeted content is a key component for driving meaningful experience and engagement with customers in order to maximize brand performance.
viihealth, on Jun 23, 2017 10:33:27 AM
The Evolution of Digital Content is creating a Revolution in Digital Content Marketing for life science companies.
Sunny Verma, on May 8, 2017 3:49:11 PM
eyeforpharma Philadelphia 2017 was filled with plenty of insights to make us think. Here is just a sampling of the quotes we heard from companies like Google, Takeda, DMD, and Pfizer. We've also included an insight of our own.
CLICK HERE to view the PDF "Quotes Heard at eyeforpharma Philadelphia 2017"
Sunny Verma, on Apr 18, 2017 10:38:36 AM
Ask any mechanical engineer to name a machine’s worst enemy.
The response: Friction. And the digital content machine is no exception.
Sunny Verma, on Mar 29, 2017 9:21:39 AM
In 1996, while working in Global Brand Marketing, I found Bill Gates’ essay declaring “Content is King” highly relevant to the needs of the time in my role as a Pharma marketer. Much has changed in Pharma marketing over the last 20 years. The growth of new technologies has created new channels and capabilities with the promise of driving marketing impact and brand performance. The industry has effectively utilized various channels and campaign strategies to target and engage both HCPs and consumers.
Sunny Verma, on Jan 13, 2017 12:42:43 PM
Lose weight. Get organized. Stick to a budget. Establish a budget. As the clock strikes midnight on the new year, ambitious New Year’s resolutions abound. However, according to U.S. News & World Report, a whopping 80% of New Year’s Resolutions fail by February. Why? Because we often lack effective tools for actually achieving them.