What is the New Normal? How Digital Reps and Content Automation can Drive Better Engagements in 2021

Remote meetings are exploding. Inboxes are flooded. Digital reps and life sciences marketers are finding new ways to rise to the challenges. Content automation is opening the omnichannel world to new types of rep and non-rep-powered engagement opportunities. In this session we'll explore new ways to take advantage of existing teams and channels to deliver the speed and  highly valued engagement experiences for HCPs for 2021 and beyond.

Panelists included:

- Sandy Donaldson, Head of Global Omnichannel Operations at UCB

- Jose Maria (Chema) Guido Avila. Global Lead HCP Marketing at Sanofi

- Mark Benthin, CEO at ViiHealth

- Alexey Cherchago, Head of Sales Excellence Europe at Sandoz

- Moderator: Dario Safaric, Chairman of NEXT Pharma Summit