Masterclass
October 20th & 21st
AI/CX
masterclass
AI & Personalization Driven Customer Experience
2 hours on 2 days
Free registration
Hear from top industry leaders of the evolution of customer experience with the help of AI and personalization.
Dirk ABEEL
CEO founder OMNI-Xelleration LTD
Haider ALLEG
Global Head of Digital Excellence FERRING Pharmaceuticals
Mark BENTHIN
Founder/CEO, VIIHEALTH
Romika BHOWMICK
Associate Director Commercial Platforms Strategy
Malik CHAHED
Global Omnichannel Director Hematology @ Novartis Oncology
Kelly DAVIS
Data and analytics lead, TBWA/Chiat/Day NY
Tom EDWARDS
CDDO, Omnicom Healthcare Group
Nikos GEORGIADES
Senior Vice President, Global Head of Digital Commercial Execution NOVARTIS
Uri GOREN
Director, Head of Digital Engagement and Capabilities TEVA pharmaceuticals
Jose Maria GUIDO AVILA
Global Lead HCP Marketing, SANOFI
Davidek HERRON
Global head of digital, Roche
Rimaz KALEEL
Associate Director of Content Production, LINK9
Roshen MATHEW
Chief Experience Officer, TBWAWORLDHEALTH NETWORK
Shawna SANDERS
Vice President, Director of Visual Arts at Link9
Dario SAFARIC
Chairman, NEXT Pharma Summit
Rorik VAN WELIJ
Worldwide Omni-channel capability Lead, Bristol Myers Squibb
Arek ZARYCKI
VP, Director, Creative Technology at TBWAWorldHealth
20th and 21st October, 2021
Everyone is busy, but you won’t want to miss these informative
sessions with industry experts. Find out how you can strategically
improve your campaign and field efforts quickly with AI driven
personalization and customer experience.
Four sessions in two hours each day.
Free registration
Masterclass Agenda (EST Time)
Day 1 – 20 October 2021â–º
Welcome
Dario SAFARIC, NextPharma
Mark BENTHIN, VIIHEALTH
Keynote – Evolution of Experience & The Experience Mindset
Tom EDWARDS, Omnicom Health Group
Panel – Data challanges across the data silos
Dirk ABEEL, OMNI-Xelleration Ltd
Uri GOREN, TEVA
Making Content that Matters & Maximizing it’s Value – A Video Production Roundtable with LINK9
Rimaz KALEEL, LINK9
Shawna SANDERS, LINK9
Case study – Personality & Personalization – HCP Engagement in the New Normal
Malik CHAHED, Novartis Mark BENTHIN, VIIHEALTH
Masterclass Agenda (EST Time)
Day 2 – 21 October 2021â—„
11h30 – 11h32
Welcome
Dario SAFARIC, NextPharma
Keynote – Fireside chat
Dario SAFARIC, NextPharma
Davidek HERRON, ROCHE
11h45 – 12h15
Is AI next on the roadmap of digital transformation?
Haider ALLEG, Ferring pharmaceuticals
Nikos GEORGIADES, Novartis
Rorik VAN WELIJ, BMS
12h15 – 12h45
Panel – AI, Events and the Digital Smile
Mark BENTHIN, VIIHEALTH
Romika BHOWMICK, TEVA
Jose Maria GUIDO AVILA, SANOFI
12h45 – 13h30
Panel – Building an Omnichannel Marketing System – An Agency Perspective
Roshen MATHEW, TBWA\\WORLDHEALTH NETWORK
Arek ZRYCKI, TBWA\\WORLDHEALTH NETWORK
Kelly DAVIS, TBWA/Chiat/Day NY
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