Masterclass

October 20th & 21st

AI/CX

masterclass

AI & Personalization Driven Customer Experience

2 hours on 2 days

Free registration

The Speakers

Hear from top industry leaders of the evolution of customer experience with the help of AI and personalization.

20th and 21st October, 2021

starts at 11h00 EST / 17h00 CET each day

Everyone is busy, but you won’t want to miss these informative
sessions with industry experts. Find out how you can strategically
improve your campaign and field efforts quickly with AI driven
personalization and customer experience.

Four sessions in two hours each day.

Free registration

Masterclass Agenda (EST Time)

Day 1 – 20 October 2021

11h05 – 11h10

Welcome

Dario SAFARIC, NextPharma
Mark BENTHIN, VIIHEALTH

11h10 – 11h50

Keynote – Evolution of Experience & The Experience Mindset

Tom EDWARDS, Omnicom Health Group

11h50 – 12h20

Panel – Data challanges across the data silos

Dirk ABEEL, OMNI-Xelleration Ltd
Uri GOREN, TEVA

12h20 – 12h50

Making Content that Matters & Maximizing it’s Value – A Video Production Roundtable with LINK9

Rimaz KALEEL, LINK9
Shawna SANDERS, LINK9

12h50 – 13h15

Case study – Personality & Personalization – HCP Engagement in the New Normal

Malik CHAHED, Novartis Mark BENTHIN, VIIHEALTH

Masterclass Agenda (EST Time)

Day 2 – 21 October 2021

11h30 – 11h32

Welcome

Dario SAFARIC, NextPharma

11h32 – 11h40

Keynote – Fireside chat

Dario SAFARIC, NextPharma
Davidek HERRON, ROCHE

11h45 – 12h15

Is AI next on the roadmap of digital transformation?

Haider ALLEG, Ferring pharmaceuticals
Nikos GEORGIADES, Novartis
Rorik VAN WELIJ, BMS

12h15 – 12h45

Panel – AI, Events and the Digital Smile

Mark BENTHIN, VIIHEALTH
Romika BHOWMICK, TEVA
Jose Maria GUIDO AVILA, SANOFI

12h45 – 13h30

Panel – Building an Omnichannel Marketing System – An Agency Perspective

Roshen MATHEW, TBWA\\WORLDHEALTH NETWORK
Arek ZRYCKI, TBWA\\WORLDHEALTH NETWORK
Kelly DAVIS, TBWA/Chiat/Day NY

GET YOUR TICKET

Free registration

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To access the above sessions, please register free using the form below and you will
be redirected immediately to the event session page and you’ll receive an email with the links.

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