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Infographic: The Evolution of Digital Content

The Evolution of Digital Content is creating a Revolution in Digital Content Marketing for life science companies.

Download the infographic to see how advanced data analytics is driving the creation of “SMART Content” that adapts to customer behaviors, needs, and preferences – and drives superior results.

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Smart Digital Content: Accelerate the Right Content to the Right Customer at the Right Time

Digital Customer Engagement in pharma is evolving dramatically, powered by the potent fusion of Customer, Content, and Data. Delivering the right message to each customer, based upon the stage of their customer journey, is the key to engaging customers and driving sales performance.

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Digital Marketer's Guide to Multichannel Marketing Solutions: The 7-Point Checklist

As marketers implement their multichannel marketing solutions, they are realizing that gaps exist in implementing multichannel marketing quickly, easily, and cost-effectively. Hence, they need specialized, targeted, integrated tools to fully optimize multichannel marketing platforms and solutions.

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Closed Loop Marketing in Pharma: A Better User Experience for Better Results

This paper presents a practical approach in enhancing user experience to spur higher levels of  field rep utilization of digital content  through Closed Loop Marketing ( CLM) systems such as Veeva iRep and Nexxus MI platforms to unlock the value and improve ROI...

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Missing Link in Driving Patient Engagement

Patient engagement has emerged as a definitive driver of commercial success in an increasingly customer-centric enviroment. After several years of rising pharmaceutical industry investment in patient engagement technology, what lessons are we learning... 

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Driving Customer Engagement in Life Sciences A New Blueprint for Commercial Success

Insight can be found in unexpected places… and objects… and forms. 
Like a snowflake.  A snowflake?

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